The University of South Carolina Board of Trustees approves the next step of the Williams-Brice Stadium project.
Among the renovations and improvements being targeted in the project are additional premium areas, student section upgrades, locker room renovations, concourse improvements including concessions and restrooms, and back-of-house additions to better serve customers in the stadium.
“Our fans deserve a great experience when they attend football games and other special events at Williams-Brice Stadium. These renovations are an important step in our long-term efforts to give fans an experience that is second to none and grow athletics revenue that supports our football program during this new era of college athletics.”
In February, internationally acclaimed design firm Populous was selected to lead the reimaging process of Williams-Brice Stadium. The group has worked closely with University and Athletics Department staff in charting the course for the stadium upgrades. Populous has designed projects for Missouri, Oklahoma, Texas, Florida State and other athletics departments.
Earlier this month, USC joined forces with Legends, a global premium experiences company, to enhance the fan experience at Gamecock sporting events and maximize USC Athletics’ revenue generation through a streamlined, data-driven sales approach.
USC has also selected Contract Construction and Manhattan Construction Company as the contractors for the reimagination of Williams-Brice Stadium.
USC partnered with Elevate in July 2024 to conduct a widely distributed market survey and resulting analysis. The results of this analysis are listed below and showed why a renovation was needed to enhance the fan experiences offered at Williams-Brice Stadium.
A major component of the Williams-Brice Stadium project is renovating and expanding the suite offerings. Currently, South Carolina ranks last in total suites within the SEC and this project will start to bridge that gap. The current renderings include 33 Traditional Suites and 10 Founders Suites within the new Founders/Premium and Suite Levels. The revenues generated from these suites will help drive the future of Gamecock Athletics.
“We are grateful to the Board of Trustees for its leadership and thrilled to continue to see this project take shape and receive the necessary approvals to proceed,” said USC Athletics Director Jeremiah Donati. Our staff, along with key partners in Populous, Legends, Contract Construction and Manhattan Construction Company have invested significant effort in preparing for this next phase. These approvals help us get one step closer towards our goal of beginning construction following the conclusion of the 2025 football season. In the coming months, we will be able to show Gamecock fans finalized concepts I know they will be excited about. These plans will impact all of our fans and significantly elevate their game day experience.”
While the current Stadium Project focuses on the West, North and East Sides of Williams-Brice Stadium, we are actively looking at future phases that will include other areas of the Stadium. Our architectural firm, Populous, is actively working on a Master Plan that includes design concepts for the following areas:
If you are interested in any of the below new seating options that could be part of the renovation plans please let us know and fill out the below form.
If you have questions about the Williams-Brice Stadium Project, visit our FAQ page that will be continuously updated as more information becomes available.
